Team Lead, SEO & GEO

HelloFresh is seeking a Team Lead for SEO & GEO to lead their global Organic Discovery team and shape how the company approaches organic growth across multiple brands. This is a highly cross-functional leadership role that combines strategic planning with hands-on execution. You will partner with Product, Engineering, Analytics, Content, Brand, and local Marketing teams to identify opportunities, prioritize high-impact work, and build scalable solutions across brands and markets.

In this role, you will lead and develop a team of SEO/GEO specialists while defining and executing global SEO strategy. You'll translate broader Organic Discovery priorities into actionable roadmaps, identify opportunities to grow non-brand organic demand across traditional search engines and AI-driven discovery platforms, and work closely with Product and Engineering to ensure SEO considerations are embedded in all major product decisions. You'll also develop scalable approaches to content creation and governance while using search, analytics, and competitive data to identify opportunities and measure impact.