Senior UX Strategist & Researcher

HelloFresh is transforming its approach to customer experience with an AI-first strategy, and they're seeking a Senior UX Strategist & Researcher to lead this shift. In this role, you will own work from ambiguous brief to strategic outcome and implementation, defining project needs, using innovative research approaches, and prototyping solutions rather than simply presenting findings. You'll work across the wider UX practice, combining deep expertise in strategy and research with the ability to contribute to interface design, service design, and content at a solid minimum quality standard.

You will use AI fluently as a genuine creative and strategic partner throughout the product design lifecycle. Your focus will be on shaping which questions get asked, challenging business assumptions before resources are spent, and staying engaged to drive decisions. You'll lead strategic research initiatives, shape experiences across the customer ecosystem, proactively identify opportunities that need de-risking, and influence decision-makers at the VP/SVP level with tangible decision artifacts rather than follow-up meetings.