Lead, Virtual Events & Launch Programs

Who are we?

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

Why are we hiring for this role?

We're hiring a Lead, Virtual Events & Launch Programs to build and run UpGuard's global digital event and launch programs: Summit, our quarterly product launch broadcast, plus a year round series and on-demand content engine that keeps security and risk leaders engaged between launches.

You’ll set the strategy for how we use virtual events to reach security and risk leaders, and run the program that delivers it: webinars, virtual roundtables, and digital event series for audiences in North America, EMEA, and APAC, including our quarterly launch event (Summit), where we showcase what’s new across the UpGuard platform. Your job is to make sure every event reaches the right people, gives attendees something worth their time, and creates pipeline for our revenue teams..

You’ll work closely with product marketing, demand generation, partner marketing, regional marketing leads, and our executive team, and you’ll be the go-to expert on virtual events across the business. Because our audience is global, some events will run outside Australian business hours, and we’ll work with you on a schedule that makes that sustainable.

What will you do?

• Set the strategy and annual plan for UpGuard’s virtual event program, aligned to marketing and pipeline goals, and decide which formats, topics, and audiences to invest in.

• Act as executive producer for Summit, our quarterly launch broadcast: shape the launch narrative with Product and Product Marketing, build the run of show, and deliver a multi-speaker live production to broadcast standard

• Own each event end to end: topic and format, agenda, speaker sourcing and preparation, run sheets, platform setup, rehearsals, live production, and on-demand publishing.

• Work with product marketing and leadership to shape content around product launches, customer stories, and the topics security and risk leaders care about most.

• Build and run UpGuard's speaker program: recruit, brief, coach and rehearse executives, customers, analysts and industry experts, and develop a bench of repeat speakers

• Brief demand gen, content and design on each event's audience, positioning and assets so promotion lands with the right buyers.

• Own the virtual event platform end to end, including administration, integration with CRM, data quality and attribution setup, so every registration and attendance is captured and routed correctly

• Own the KPIs for Summit and our virtual program: registration-to-attendance rate, live and on-demand engagement, post-launch feature awareness and adoption, pipeline from the on-demand library, and attendee and speaker satisfaction. Report results to marketing leadership and use them to improve formats and decide what we run next.

• Own UpGuard's on-demand event library: repurpose sessions into clips, series and follow-up assets, grow a returning audience, and report on content performance long after the live event.

• Own the virtual events tech stack, vendor relationships, and program budget.

• Guide and coordinate the contractors, agencies, and colleagues who support event delivery, and set the standard for production quality across the program.

What will you bring?

• 7+ years in B2B event or content marketing, including ownership of a global virtual event program and a recurring flagship virtual launch event at scale.

• A track record of virtual events that drove measurable registration, attendance, and pipeline, including large sessions with multiple speakers.

• Experience setting event strategy and making investment decisions based on results.

• Hands-on live production experience: building run-of-show, directing multi-speaker broadcasts, managing studio, AV, and streaming setups, and recovering a live event when something goes wrong.

• Administrator-level experience running an enterprise virtual event platform (e.g. ON24, Goldcast, or BrightTALK) integrated with HubSpot or Salesforce, including data flows and attribution.

• Experience managing event budgets, external vendors, and production agencies.

• Excellent project management across many concurrent events and stakeholders in multiple regions.

• Confidence working with executives, customers, and external speakers.

• Flexibility to run some live events in North American and…