Director Media, Americas

Director Media, Americas

Job Overview

• Location: Remote

• Employment Type: Full - Time

• Salary Range: $226,000 – $268,500 CAD

About Us

Incubeta is an AI powered, end to end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long term business success. We operate where marketing is often most disconnected, in the gaps between teams, partners, strategies and technologies, turning complexity into coordinated action and measurable results.

Our proprietary Seamless approach and technology connect media, creative, data and technology into one integrated system. By removing the barriers that typically separate planning, production, activation and measurement, we help brands unlock greater performance, efficiency and profitability from their marketing investment.

Established in 2001 and operating across 18 countries, we combine global reach with local expertise to help brands navigate an increasingly complex marketing landscape. Our teams bring together deep marketing expertise with AI powered tools and platforms designed to improve how marketing is planned, produced and optimized.

Recognized for work that outperforms, we are trusted by leading brands worldwide to deliver meaningful impact and lasting growth.

At the heart of Incubeta is our people. We operate with an entrepreneurial mindset where individuals are trusted to take ownership, bring forward ideas and challenge conventional thinking. Rather than relying on rigid structures, we value accountability, initiative and collaboration. We believe our strength comes from the diverse perspectives, skills and experiences of our team, and we encourage everyone to contribute their unique expertise to make our collective work stronger.

The Role

As Director Media, Americas, you lead Incubeta’s media function across the US and Mexico markets. You are accountable for the people, the quality and the results of media delivery for our Americas clients, and you bring the standards, rigor and innovation needed to make execution more effective, modern and efficient. You are also accountable for the margin of media delivery, using automation, AI and better ways of working so the same team can run more accounts at higher quality.

Based in the US and reporting directly to the COO, you lead the US Channel Leads and the Media Execution team in Mexico. The role requires regular travel to Mexico to spend time with the execution team, build relationships and reinforce standards in person.

The Media Execution team in Mexico supports both our US and Mexico clients, working hand in hand with the US Channel Leads, with the expectation that the same standards and quality bar apply across both markets. You bring deep, hands on experience delivering media for US based clients, with true in-platform experience across the standard media channels, particularly Google platforms (Google Ads, DV360, CM360) and the standard social platforms (Meta/Facebook, LinkedIn, and others). That experience gives you a credible, first hand understanding of what sophisticated, US-style client expectations demand from execution, and the judgment to apply that same rigor to every client.

You are the leader the media team looks to: you set direction, build and develop the team, and own how the work gets done, from the standards it follows to the quality bar it holds itself to and the pace at which it modernizes. You are also the senior escalation point for media clients and a partner to Client Services and Sales in growing media relationships.

You are the custodian of media delivery best practice. Wherever the Global Media Capability team has defined a standard, you ensure it is adopted. Where a global standard does not yet fit the realities of the US and Mexico markets, you adapt it.

Above all, you are accountable for quality. You build and run the quality assurance discipline that catches issues before they reach a client, and you hold every deliverable to a standard that reflects well on Incubeta.

Key Responsibilities

Media Team Leadership

Lead, build and develop a high performing media team across the US and Mexico.

• Directly manage the US Channel Leads and the Mexico based Media Execution team, including its managers

• Set clear goals, priorities and expectations for the team, and hold people accountable for delivering against them

• Own hiring, onboarding, performance management and career development across the media team

• Plan capacity and allocate workload across channels, accounts and markets so the team can deliver with quality

• Build a clear operating model for how the US Channel Leads and the Mexico execution team work together, including briefing, handoffs and service levels

• Identify training and skills development priorities, and grow the next layer of media leaders

• Build an engaged, accountable team culture across both countries, including regular in-person time with the team in Mexico

Quality, Standards & Media…