Head of Brand & Communications

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Brand & Communications based in Germany.

Join an innovative mobile gaming environment and take ownership of shaping the external brand identity and communications strategy of a growing international game development and publishing business. In this strategic role, you will drive brand awareness across the gaming, technology, and startup ecosystems, positioning the organization, its products, and its publishing platform among key industry stakeholders. You will develop and execute communication strategies targeting game development studios, potential business partners, professional communities, and prospective employees. Working closely with executive leadership and HR, you will strengthen corporate positioning, employer branding, and publisher brand visibility. You will also build relationships with relevant media outlets, coordinate industry presence, and establish consistent messaging across communication channels. This is an opportunity to build and lead a communications function with significant autonomy, direct business impact, and a flexible remote-first working model.

Accountabilities:

• Brand and Communications Strategy:

• Develop and execute the external communications strategy, defining priorities, target audiences, key messages, and appropriate communication channels.

• Establish consistent and recognizable positioning for the organization, its products, and its technology platform.

• Translate strategic objectives into an actionable communications roadmap, ensuring regular and consistent external visibility.

• Align communication initiatives with broader business priorities and growth objectives.

• Public Relations and Media Relations:

• Build and maintain relationships with relevant gaming and technology media outlets, particularly mobile gaming and game development publications.

• Prepare and coordinate media announcements, press releases, interviews, and editorial contributions covering products, platform developments, recruitment initiatives, and business partnerships.

• Secure relevant media coverage and strengthen the organization's reputation within the international gaming and technology industries.

• Identify opportunities for media partnerships and thought leadership initiatives.

• Corporate Content Strategy:

• Work closely with the CEO and department leaders to develop and manage a structured content calendar.

• Plan and coordinate corporate communications across LinkedIn, the company website, and other relevant channels, including blogs and news sections where appropriate.

• Ensure consistency of messaging, tone of voice, and brand positioning across all external communications.

• Monitor content performance and continuously optimize communication activities based on audience engagement and business impact.

• Employer Branding and Publisher Branding:

• Develop employer brand communications highlighting the organization's culture, team, values, and career opportunities.

• Collaborate with HR to support recruitment priorities and promote key vacancies, particularly strategic and management positions.

• Strengthen publisher brand positioning through targeted content aimed at game development studios and potential publishing partners.

• Create compelling partnership materials, success stories, case studies, and communications explaining collaboration opportunities and publishing services.

• Executive Communications and Industry Presence:

• Support the personal branding and external communications of the CEO, founders, and senior executives.

• Prepare executive content, presentation topics, speaking opportunities, and media commentary.

• Structure and enhance existing leadership communication activities across social media and other relevant channels.

• Identify and coordinate participation in industry conferences, panel discussions, professional communities, and strategic media partnerships.

• Performance Measurement and Team Management:

• Establish clear communication performance indicators and evaluate the contribution of communications activities to business objectives.

• Monitor media mentions, publication quality, audience reach, engagement, and recruitment-related outcomes.

• Assess brand awareness among potential publishing partners and other strategic audiences.

• Coordinate resources, define responsibilities, and establish efficient workflows for the communications function.

Requirements:

• Proven professional experience in Public Relations, Corporate Communications, Brand Management, or a related field, preferably within gaming, technology, or startup environments.

• Strong understanding of the mobile gaming and game development ecosystems, including industry media, professional communities, and relevant communication channels.

• Demonstrated ability to develop and execute brand and communications…