Consumer Digital Content Associate II (US)

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$29.75 - $44.50 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing Job Description:

The Consumer Digital Associate II leads and executes content framework creation, creative concepts and content governance for the Digital Customer Experience in collaboration with visual designers, developers and Consumer Communications managers. The Consumer Digital Associate II is accountable for collecting, developing and publishing content on Retail One to engage and educate employees, advance the company's strategic priorities, and support the company's growth. This job requires passion about the craft, enthusiasm about solving challenges in a collaborative environment and eagerness to help the creative team achieve new heights of excellence.

This role would serve as a content-focused member of the USCC Communications team, responsible for developing clear, timely and actionable communications for frontline colleagues and leaders across the U.S. Contact Center. Also, manage communications through the full content lifecycle, including reviewing and triaging requests, researching and validating information, drafting and editing content, coordinating stakeholder reviews and approvals, preparing content for publication, and maintaining or retiring content when appropriate.

The position would support both business-as-usual communications and larger strategic initiatives, allowing the broader Communications team to balance day-to-day production with strategic planning, leadership communications, engagement, measurement and change initiatives.

Depth & Scope:

• Collaborates with project partners, assessing content and publication requests, by understanding the business requirements, impacts to Retail Store Employees, and alignment to an integrated digital experience.

• Effectively prioritize (on time, on budget, delivered to meet business need), communicate status and provide timely escalation of issues to business partners

• Presents content concepts and direction to business partners in collaboration with designers

• Provides quality assurance of deliverables

• Provides support to Consumer Communication managers

• Contributes to project scoping and planning

• Makes recommendations on user requirements for projects

• Leads development of high-level messaging concepts for digital experiences

• Provides input on brand-strategic conceptual frameworks for digital experiences

• Collaborates with Consumer Communications Managers on optimizing copy for Search Engine Optimization /Search Engine Marketing

• Report effectiveness of content to our business partners using analytics and data

• Seeks out current industry knowledge and educates team members

• Develops and documents content creation governance and workflow as well as style, tone and voice guidelines, including recommendations around brand vision

• Proofreads and corrects web copy for grammar, punctuation and style in accordance with style and brand guidelines

Education & Experience:

• Bachelor's degree or work experience equivalent to Bachelor's required (preferably in Marketing, Communication, Advertising or Journalism)

• 5-7 years' experience in content strategy and/or content creation

• Strong portfolio of writing and or design samples

• Expert writing, editing and proofreading skills, with experience writing for online required

• Understanding of interaction design and usability principles and how content strategy and creation contributes to the user experience

• Financial services industry knowledge preferred

• Excellent written and verbal communication skills

• Strong ability to articulate concepts and rationale to team members and business partners

• Ability to multi-task and work efficiently under pressure, with careful attention to detail

• Ability to work independently as well as collaboratively

• Self-motivated, organized and accountable

• Passion for digital experiences and enthusiasm for collaboration with other creatives

• Solid knowledge of applicable programs (e.g. Word, Excel, PowerPoint, web-based programs)

Preferred Qualifications:

• Ability to manage work from intake through final publication, including requirements gathering, drafting,…