Senior Technical & Data SEO Specialist

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces help patients find the right doctors and clinics they can trust, facilitating access to healthcare with a seamless experience.

About the team

We're the team behind the search visibility of 13 marketplaces in 13 countries (spread between Europe and South America), driving over 1 billion organic clicks and 2 billion total visits every year. We own the full scope of organic search-driven traffic — Technical SEO, Local SEO, Content, Data Analytics, and increasingly, AI Search and LLM visibility.

We test, build, execute, learn and iterate.

While we expand our focus on AI visibility and adopt AI-based solutions for internal processes, Technical SEO and Data Analytics are at the core of any search strategy. We're therefore looking for an experienced Senior Specialist who can thrive in the Tech and Data area, and contribute to our LLMs visibility strategies.

The team currently consists of two Senior Search Traffic Acquisition Specialists and three engineers, reporting respectively to the Search Traffic Acquisition Manager and the Engineering Manager.

About the role

As a Senior Tech SEO & OS Data Analyst, you will

• own Tech SEO maintenance and improvements in all our marketplaces

• manage all the Data pipelines necessary for the proper analysis of our performance

• confidently use AI to improve and automate processes, as well as contribute to influence LLMs visibility

People at Docplanner are experienced and curious, so you will also have the opportunity to explore other acquisition channels and apply AI-based automations and outputs to maximise Visibility through them.

You'll be exposed to many areas of Search in a highly dynamic environment, with real space to build, experiment, test, and learn.

Specifically, you will:

• Guarantee a state-of-the-art Tech SEO compliance for our marketplaces — you know Tech SEO inside out, and you will navigate safely in massive URL name migrations, Structured Data refinement, Page Templates redesigns, Link Graphs, Indexability rules, Crawl efficiency, etc., collaborating smoothly with experienced engineers inside and outside the team.

• Learn, manage, maintain, improve and build our Data pipelines, which currently cover several data streams from different sources (GSC API, SERP scrapers, Logs, GBP API, GA4, etc), working closely with Data Engineers in order to apply fixes, improve processes, connect to new APIs and build reports

• Mine opportunities with AI — using AI-powered analysis to surface new traffic acquisition opportunities across markets, verticals, and channels that would be difficult to detect manually at our scale.

• Report on impact — you will contribute to design an analytics framework to gauge the impact of our comprehensive visibility strategy.

What we're looking for

Expected:

• 5+ years of experience in SEO, with a strong, hands-on Technical SEO background on large websites (up to 1 million+ URLs)

• Strong knowledge of and experience with Python and SQL (other programming languages are a plus) for data analysis/tools orchestration/automation

• Hands-on experience exploring AI/LLM visibility tactics, how generative AI is reshaping search behavior and what strategies can influence AI Search responses

• Use of AI assistants and tools to increase the speed and quality of processes and deliveries related to Search channels

• Solid understanding of SEO across all its branches: Technical, Content, Analytics, and Authority

• Ability to work autonomously, manage internal and external stakeholders, and drive projects from idea to measurable impact

• Proactivity — you spot opportunities before being asked to look for them

Nice to have:

• Experience in Paid Search / Performance Marketing

• App Store Optimization (ASO) experience

Why join us?

📊 Visible impact – the strength and breadth of our brands and marketplaces ensures that our actions have a significant impact on Search visibility and patients experience.

📈 A big yet agile corporation – 3,000+ employees, but still fast, flexible, and hands-on.

✨ Shape the future, sustain growth – no matter how the future of AI Search will look, we want to be at the forefront of it

What To Expect From Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1️⃣Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation.

2️⃣ Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Giorgio, Search Traffic Acquisition Manager and your potential manager in this role. Take…