Media Director

We are Wiser, a global, award-winning Employer Brand agency.

We build employer brands to guide the best in the biz into their dream career with our clients. We’re a home for people who think big and expect more. We transform a company’s employer brand internally and externally and change cultures from the ground up.

With creative, strategic and early talent experts in-house, our clients have a single partnership with Wiser and we deliver end to end campaigns helping them to attract and retain the best talent globally.

We believe that people will do their best work when they're in a space that enables it. And that's what we've shaped at Wiser - a culture where everyone can be real and back themselves, surrounded by high performers who take ownership of their career and make moves, no matter what their background.

To find out more about us, take a look at our website wearewiser.com or check us out on Instagram @wearewiser.

WHAT'S THIS ROLE ALL ABOUT?

At Wiser, we’re redefining how employer brand recruitment marketing campaigns are run. We’re looking for a Media Director to take ownership of media strategy, performance and optimisation across some of our biggest global accounts, with a particular focus on one of our largest US based clients who we run employer and corporate brand campaigns and social channels for.

You’ll be responsible for campaign strategies, media activation, partner management, and performance reporting, ensuring everything we deliver is innovative, insight-led, and impactful. This role is equal parts strategy, analysis and execution. You'll be our subject matter expert in paid media, using your technical expertise and understanding of data to challenge assumptions, identify opportunities and ensure every campaign is delivering against its objectives.

Around 75% of your time will be dedicated to a major US account, where you'll take ownership of media performance, working closely with our Key Account and Campaign teams to translate complex data into actionable insights and recommendations. The remaining 25% will focus on supporting our wider portfolio, improving how we approach media strategy, measurement and optimisation across the business.

This role is for a proven media specialist, someone who thrives in fast-paced, high-performance environments, is confident navigating complex datasets and knows how to turn insights into meaningful commercial and campaign outcomes.

WHAT WILL YOU SPEND YOUR TIME DOING?

• Owning media strategy and performance for one of our largest US accounts, acting as the senior media expert responsible for campaign effectiveness, optimisation and delivering measurable results.

• Owning campaign strategy and activation, overseeing media planning, buying, execution, optimisation, and reporting, ensuring all campaigns are insight-driven, high-performing, and results-focused.

• Getting under the skin of campaign data, interrogating performance across platforms, identifying trends, spotting inefficiencies and translating complex datasets into clear, actionable recommendations.

• Developing sophisticated measurement and reporting frameworks, ensuring we're tracking the right metrics, understanding attribution and demonstrating the impact of media investment against client objectives.

• Acting as a trusted senior media partner to our US client, confidently presenting performance insights, challenging existing approaches and making evidence-led recommendations to senior stakeholders.

• Bringing technical expertise to the wider Campaigns team, supporting colleagues with complex media challenges, sharing best practice and raising the standard of data analysis, reporting and optimisation across the function.

• Continuously testing and refining our approach, identifying opportunities for experimentation across audiences, channels, creative and targeting strategies to improve performance.

• Working with teams across the business, operating side by side with Creative, Key Accounts and Research & Strategy to make sure campaigns are seamlessly integrated, driving a one-team mindset that delivers the best results for clients and for Wiser.

WHAT ARE WE LOOKING FOR?

• A proven expert in media and campaigns, with significant agency-side experience across digital and paid channels, media strategy, planning, buying, optimisation, and analytics.

• An exceptional analytical thinker, comfortable working with large and complex datasets, identifying performance trends and translating data into tangible recommendations.

• Proven experience with GA4

• Deep technical expertise across digital and social media platforms, with a comprehensive understanding of campaign structures, tracking, attribution, audience segmentation and optimisation.

• Meta (Insta, FB + Threads), LinkedIn, YouTube + TikTok

• Nice to have: X, Reddit

• Ideal would be someone who’s used the above, and practiced experience with cross-platform management tools, such as Sprinklr.

• Familiar with…