Site Optimization Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously – because a clunky flow is its own kind of broken promise. Sitting inside Journey Marketing, we're a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.

About the Job

At Life360, our web experience is one of the most important drivers of device sell-through and subscription growth. Making smart decisions about that experience requires performance visibility – always knowing what's happening on the site, where customers are dropping off, and why.

The Site Optimization Manager drives continuous improvement of Life360's digital commerce experience through experimentation, behavioral analysis, and data-driven optimization. You'll manage the day-to-day execution of our web experimentation and personalization programs, translating customer insights and performance data into measurable improvements in conversion, engagement, and revenue.

This is a hands-on role for someone who combines analytical rigor with strong technical execution. You'll identify opportunities, develop hypotheses, build and launch experiments, and translate results into actionable recommendations. Working closely with Web Experience, Analytics, Product, Engineering, and Merchandising, you'll help accelerate our optimization roadmap and build a scalable culture of experimentation.

For candidates based in the US, the salary range for this position is $121,000 to $178,500 USD. For candidates based out of Canada, the salary range for this position is 141,000 to 165,000 CAD. We take into consideration an individual’s background, job-related knowledge, skills, and experience in determining final salary. Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.

Total compensation is inclusive of equity compensation in the form of Restricted Stock Units (RSUs), as well as a comprehensive benefits package, including medical, dental, vision, financial, and other benefits.

What You’ll Do

• Monitor site performance continuously, surfacing regressions, anomalies, and emerging trends proactively — bringing a diagnosis with business context and recommended next action alongside every flag, not just the data.

• Identify conversion optimization opportunities by synthesizing quantitative funnel data with qualitative signals — session recordings, heatmaps, and usability findings — to understand where and why customers experience friction and prioritize opportunities for improvement.

• Partner with Analytics to define measurement requirements, ensure visibility into key site performance KPIs, and leverage dashboards tracking CVR, funnel step drop-off, AOV, and session quality across key web surfaces and conversion flows.

• Own the day-to-day operation of Life360's web…