EverPro - Marketing Automation Manager (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We’re looking for a Marketing Automation Manager to join the EverPro Lifecycle Marketing team, supporting two fast-growing mobile invoicing products: Joist and Invoice Simple.

In this role, you’ll be responsible for designing, building, and operating scalable lifecycle journeys that support customer engagement, feature adoption, retention, and revenue growth. You’ll translate lifecycle campaign direction into high-quality execution across email, push notifications, and in-app messaging—ensuring journeys are reliable, maintainable, and effective.

This role is ideal for someone who enjoys owning execution and systems, takes pride in quality and operational excellence, and wants to deepen their expertise in marketing automation within a Product-Led Growth (PLG) environment.

Responsibilities:

Campaign Execution & Delivery

• Build and launch multichannel campaigns in Braze across email, push, and in-app messaging.

• Implement personalization, dynamic content, and behavioral targeting.

• Own campaign QA, testing, and accurate, on-time deployment.

• Support localization and coordinated campaign delivery as needed.

Data, Eventing & Technical Reliability

• Manage customer events, attributes, event properties, and data logic used in lifecycle automation.

• Validate data accuracy, event tracking, and trigger functionality.

• Troubleshoot data and integration issues with Data, Product, and Engineering teams.

Journey Governance & Monitoring

• Monitor journey health, audience flows, and delivery performance.

• Maintain frequency caps, suppression rules, and cross-journey coordination.

• Identify and resolve execution risks to protect customer experience and reliability.

Experimentation & Optimization

• Configure A/B tests, control groups, and experiment variants with accurate audience allocation.

• Ensure test setup, tracking, and measurement align with experiment requirements.

• Monitor experiment integrity, flag anomalies, and support optimization.

Automation Scalability & Improvement

• Develop reusable templates, journey frameworks, and documentation.

• Improve automation efficiency, reliability, and operational processes.

• Establish and maintain automation standards and best practices.

Cross-Functional Collaboration

• Partner with Lifecycle Marketing Managers, Creative, Analytics, Data, Product, and Engineering teams.

• Provide technical guidance, identify dependencies, and recommend practical solutions.

• Manage competing priorities while maintaining execution quality

Skills and Experience needed for success in this role:

• 4+ years of experience in marketing automation, CRM operations, or related roles.

• Hands-on experience building automated journeys in Braze or similar platforms.

• Strong understanding of customer data, events, attributes, segmentation, personalization, and journey logic.

• Experience troubleshooting data, targeting, trigger, and integration issues.

• Experience implementing A/B tests, control groups, and experiment measurement.

• Strong knowledge of journey governance, QA, suppression rules, and frequency capping.

• Strong organizational, problem-solving, and cross-functional collaboration skills.

Where: US Remote

The EverCommerce team is distributed globally, with teams in the…