Manager, Marketing and Communications

Job Title: Manager, Marketing and Communications

Location: Remote

Description

Founded in 2004, BME Strategies is a Massachusetts-based consulting firm specializing in the design, implementation, and evaluation of public health programs for local, regional, and state government partners. Our work supports evidence-based, community-driven solutions that strengthen public health systems and advance equity across the communities we serve. At BME, our clients are on the front lines of Public Health. Priorities may shift but our commitment to supporting our partners does not. We take pride in having multi-year, multi-project engagements, often working closely as an extension of their staff. Our success comes from our shared values: a bias toward action; optimistically collaborative; willingness to navigate ambiguity; minimal ego - no job is too small or big; pursuing the equitable solution; always learning, and; committed to quality at every stage.

Position Overview

The Manager, Marketing and Communications shapes how BME shows up wherever clients and partners meet us: in proposals, at conferences, online, and in the materials we share. The role sits on the Business Development (BD) team while serving the whole firm, from branded materials and promotional items to LinkedIn, the newsletter, and marketing requests from every practice area. This role is ideal for a marketing and communications professional with hands-on design skills who enjoys mission-driven work. The role works closely with BD, practice area leads, subject-matter experts, and outside vendors.

Key Responsibilities

BME Org-Wide Responsibilities for Managers:

• Executes Core Business Operations Team (CBOT) workstreams with independence

• Applies sound judgment on day-to-day decisions and escalates matters requiring policy direction or senior input

• May oversee the work of Assistants and Coordinators on defined tasks

• Accountable for own deliverables and associated timelines with minimal direction

• May manage Assistants/Coordinators

• Firm Development & Operational Contributions: leads implementation of process improvements within CBOT; supports cross-practice projects and firm initiatives; contributes to operational efficiency and consistency

• Internal Stakeholder & Cross-Functional Collaboration: manages cross-practice relationships relevant to CBOT workstreams; communicates proactively with internal stakeholders to ensure alignment; represents the CBOT on assigned firm-wide initiatives

Role-Specific Responsibilities:

Brand and Creative

• Maintain and evolve BME's brand identity, voice, and messaging guidelines, and ensure they are applied consistently.

• Design high-quality materials for digital and print, including one-pagers, capability statements, reports, social graphics, email templates, and presentations.

• Create and maintain accessible, branded templates that staff across the firm can use with confidence.

• Review materials for brand alignment and set a clear review and approval process.

• Manage photography, headshots, and other visual assets, and keep shared marketing files organized.

Business Development and Pursuit Support

• Translate BD priorities into campaigns and strategies that demonstrate BME’s expertise and value proposition.

• Develop collateral that supports BD priorities, such as practice area overviews, project profiles, and partner-facing materials.

• Help turn project work into case studies and client stories, working with project teams on approvals.

Conferences and Events

• Own conference marketing from early planning through post-event wrap-up for every conference BME attends.

• Maintain a calendar of upcoming conferences and their needs, working with BD and practice leads to plan ahead.

• Design and produce booth displays, banners, signage, handouts, and presentation materials, and make sure everything is on-brand and on time.

• Order branded promotional items and manage print and promotional vendors, shipping, and inventory.

• Support BD with event follow-up so contacts and leads are captured.

• Manage the conference budget, tracking spending on registrations, materials, promotional items, and shipping against the annual allocation.

Channels, Content, and Measurement

• Produce and distribute content across BME's website, newsletter, and LinkedIn, in line with an editorial calendar set with BD and practice leads.

• Publish website updates, including team bios, project pages, and landing pages, and coordinate with web vendors as needed.

• Help subject-matter experts and staff share BME content on LinkedIn with ready-to-use posts and graphics.

• Manage the overall marketing budget and vendors, tracking spending across channels and events.

• Manage incoming marketing requests from across the firm and keep workload visible.

• Track marketing performance across the website, email, social, and events, and share regular updates with BD leadership to guide priorities.

• Help set and…