Digital Marketing Manager

About Payscale

Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For more than 20 years, Payscale has combined trusted market data with AI-powered technology to deliver actionable insights that turn pay from a cost into a catalyst for growth. The Payscale Intelligence Cloud portfolio of solutions — Ascent, JobNav, and Paycycle — empower top companies and businesses like Cintas, Leidos, Chipotle, Ohio State University, and TJX Companies.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Job Summary

Payscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis.

You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both.

This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc.

What You'll Do

• Attract — Search & Visibility

• Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health

• Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves

• Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly

• Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one

Engage & Convert — Site-Wide Performance & CRO

• Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign

• Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue

• Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants

• Work directly in Webflow to implement data-driven tests, updates, and optimizations

• Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type

Measurement, Reporting & AI-Accelerated Analysis

• Own web analytics and reporting for site-wide performance (GA4 + GTM)

• Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide

• Use AI tools to accelerate analysis, surface insights, and speed up reporting

• Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)

• Deliver consistent reporting and recommendations to marketing leadership

Cross-functional Collaboration

• Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences

• Help drive a more data-driven, AI-assisted way of working across the web and marketing teams

What We're Looking For

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance

• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)

• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting

• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow

• Experience analyzing and optimizing site performance by traffic source, persona, or segment

• Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.

• Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus

• Experience with session recording and heatmapping tools

• Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)

• B2B SaaS experience is highly preferred

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the…