Digital Solutions Manager, Legal Specialist

Digital Solutions Manager – Legal Specialist

*This is a remote position that requires you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.

• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.

• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.

• Massive Reach: We have access to over 250 billion impressions per day.

• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.

• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.

• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Solutions Manager Opportunity:

Townsquare Ignite has expanded its specialty division dedicated to the Legal vertical, supporting law firms across practice areas such as personal injury, mass torts, criminal defense, family law, and other high-intent legal services.

As a Digital Solutions Manager – Legal Specialist, you will serve as a trusted growth partner to law firms by selling and managing performance-driven digital marketing solutions designed to generate qualified leads and signed cases. This role is highly consultative and client-facing, focused on identifying new business opportunities, building long-term partnerships, and driving revenue through tailored, compliance-conscious marketing strategies.

You will work closely with internal Media Buying, Account Management, and Creative teams to ensure client goals are met while maintaining a strong focus on ROI, scalability, and sustainable growth.

Responsibilities:

• Pipeline Management & Sales Growth: Drive digital sales revenue by acquiring new law firm clients and expanding relationships with existing legal partners across key practice areas.

• Strategic Consultation: Act as a trusted legal marketing advisor, providing industry insights and customized digital advertising strategies aligned with each firm’s growth objectives, case volume goals, and geographic markets.

• Solution-Based Selling: Leverage a performance-driven, full-funnel approach combining website solutions, SEO, paid search (Google Ads, LSAs, YouTube), paid social, connected TV, and advanced programmatic strategies through Ignite to drive qualified leads and signed cases—while adhering to legal advertising compliance standards.

• Client-Centric Approach: Conduct virtual and in-person consultations with law firm decision-makers, offering expertise in legal marketing trends, competitive market dynamics, and ROI-focused digital strategies.

• Campaign Execution & Optimization: Manage the pre- and post-sale process in partnership with internal teams, ensuring campaigns are launched strategically and continuously optimized to exceed client expectations.

• Performance Analysis: Utilize reporting and analytics tools to evaluate campaign effectiveness, translating performance data into actionable recommendations that drive incremental case growth and long-term client success.

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

• 2+ years of experience in programmatic media

• Experience in digital marketing, advertising sales, or business development, preferably within the legal

• Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.

• Ability to build relationships with legal practices and understand their unique business needs.

• An entrepreneurial mindset with a problem-solving approach to client challenges.

• Proven ability to manage multiple accounts and drive revenue growth.

• BA/BS degree (preferred).

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)

• Medical, Dental, and Vision Insurance

• 401(k) Retirement Plan

• Casual, high-energy work environment

• Opportunity for upward mobility

• Company provided laptop…