Director, GLP-1 & Cardiometabolic Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, GLP-1 & Cardiometabolic Product Marketing based in the United States.

The Director of GLP-1 & Cardiometabolic Product Marketing will shape the positioning and commercial strategy for innovative healthcare programs addressing obesity and related chronic conditions. This hands-on leadership role combines strategic direction with direct execution, helping translate clinical evidence, product capabilities, and market insights into compelling value propositions. You will partner closely with commercial, product, clinical, and strategy leaders to clarify offerings and strengthen go-to-market performance. By working directly with sales and channel teams, you will build a continuous feedback loop that improves messaging, competitive positioning, and sales effectiveness. You will also guide launch readiness for new programs while developing a product marketing team member. This is an opportunity to influence how employers, health plans, and benefits partners evaluate and adopt solutions in a rapidly evolving healthcare market.

Accountabilities:

As a strategic and hands-on product marketing leader, you will define how GLP-1 and cardiometabolic offerings are positioned, communicated, launched, and sold. Your responsibilities will include:

• Establish annual product marketing priorities by identifying target buyers, their needs, the problems the programs solve, and the reasons to choose the offerings over competing solutions.

• Lead market sensing and competitive intelligence through regular win/loss reviews and close collaboration with Sales, Consultant Relations, channel teams, Product Marketing, and Strategy.

• Translate field feedback into actionable recommendations that inform messaging, product development, commercial strategy, and sales execution.

• Develop differentiated positioning and value propositions for distinct buyer segments, including employers covering GLP-1 medications and those that do not, as well as buyers prioritizing cost management versus population health.

• Maintain a consistent overall portfolio narrative while adapting messaging to the needs of employers, health plans, consultants, pharmacy benefit managers (PBMs), and other audiences.

• Partner with Clinical and Thought Leadership teams to translate evidence into credible proof points, identify evidence gaps, and address the information buyers need to make purchasing decisions.

• Clarify product offerings by communicating what is included, who qualifies, how access works, who pays, and what value is supported by evidence.

• Collaborate with Product, Finance, Strategy, and commercial stakeholders on packaging, pricing recommendations, business-case tools, comparison materials, and guarantee messaging.

• Ensure clinical and economic claims are accurate and transparent, distinguishing observed outcomes from modeled savings and clearly explaining assumptions and limitations.

• Personally create and refine sales presentations, pitch decks, discovery guides, competitive responses, proof points, and business-case materials that help commercial teams win opportunities.

• Partner with sales leaders on strategic deals, tailoring value propositions to buyer priorities and addressing clinical, operational, and financial objections.

• Equip consultants, PBMs, and other channel partners with tailored messaging, relevant use cases, and practical sales materials aligned with their commercial processes.

• Work with Customer Effectiveness to deliver practical training and test messaging and tools in real buyer conversations, using results to improve future iterations.

• Lead go-to-market readiness for new GLP-1 and cardiometabolic offerings, aligning product packaging, messaging, evidence, training, channel materials, and member communications.

• Oversee launch planning and post-launch optimization, incorporating early sales feedback and member experiences to refine commercial execution.

• Keep positioning and marketing resources current as product capabilities, clinical evidence, and market conditions evolve.

• Manage and develop one product marketer by setting priorities, providing regular feedback, and supporting professional growth while retaining direct ownership of key strategic initiatives and deliverables.

Requirements:

The ideal candidate combines deep B2B product marketing expertise with strong commercial judgment, healthcare industry knowledge, and the ability to turn complex clinical and economic information into persuasive buyer-focused messaging. Qualifications include:

• At least 10 years of experience in B2B marketing, including at least five years in healthcare and life sciences.

• Experience in virtual care, digital health, health plans, pharmacy benefit managers, or pharmaceuticals is preferred.

• A proven track record of developing product marketing strategies that help…