Marketing Operations Specialist

Marketing Operations Specialist

Department: Marketing Operations | Reports to: Director, Marketing Operations & Analytics | Location: Remote (United States) | Type: Full-time

About the Role

We are looking for a Marketing Operations Specialist to join our small, high-impact Marketing Operations & Analytics team. You will be a supporting owner of our marketing tech stack (Marketo, Salesforce, RingLead, Demandbase, and Clay), sharing responsibility with the Director and the Marketing Operations Manager for keeping these systems healthy, well-documented, and delivering value. Day to day, you will own campaign execution and data quality, and serve as a backup administrator for each tool.

This is a great role for someone early in their marketing operations career who wants to go deep on enterprise-grade systems, learn how marketing drives pipeline in a B2B technology company, and grow quickly alongside a team that will invest in their development.

What You Will Do

Marketing Tech Stack Ownership with the MarOps Team

• Act as a supporting owner and backup administrator for Marketo, Salesforce (marketing objects and campaigns), RingLead, Demandbase, and Clay

• Keep system documentation current, including field definitions, data flows, naming conventions, and other Marketing processes

• Serve as a supporting point of contact with vendors and help with tool onboarding and training for marketers

• Contribute to the Marketing Ops charter and a decision framework that defines what each tool is responsible for, where capabilities overlap, and how future tool decisions are made

Marketo Campaign Operations

• Help service list uploads from events, webinars, and third-party sources: cleanse, normalize, dedupe, and import with correct attribution

• Build, test, and launch Marketo programs for emails, webinars, events, nurtures, and other Marketing channels

• Assist with QA of all campaign assets (emails, landing pages, forms, links, and flow steps) before launch

• Manage program statuses, channels, and period costs so campaign data is accurate for reporting

Salesforce Marketing Funnel Management

• Troubleshoot lead and contact sync issues between Marketo and Salesforce

• Support the lead lifecycle by monitoring lead flow, lead status, and handoffs to the SDR team

Lead Scoring & Lifecycle

• Confirm that existing scoring and lifecycle logic is live and working as designed before new changes are built

• Implement demographic scoring updates, including fit-based adjustments for ICP, customer tier, and target account weighting

• Test scoring, matching, and lifecycle changes in shadow mode before they go into production, then roll them out to new leads first

• Lead the lead lifecycle data cleanup: fix stalled and miscategorized records, apply aged-lead cutoffs, and work down the backlog in batches sized to SDR capacity

• Monitor lead flow, lead status, and handoffs to Sales Development, and help define and enforce lifecycle SLAs once the data supports them

Persona Segmentation & Data Quality

• Build and maintain automated persona segmentation in Salesforce that turns raw job titles into standard Job Level, Job Function, and Job Role values

• Set up and tune title-mapping logic using RingLead, Clay, and AI-native automations to classify new and existing records at scale

• Regularly review classification accuracy, fix mismatches, and refine mapping rules as new titles appear

• Run and maintain RingLead deduplication, normalization, and enrichment processes for leads, contacts, and accounts

• Monitor data quality metrics and proactively fix incomplete, duplicate, or incorrect records

Cross-Functional Partnership: SDR, Sales & RevOps

Work closely with the SDR team, Sales, and RevOps to make sure every lead is matched to the right account and every MQL reaches the right rep quickly.

• Lead-to-account matching: Maintain and tune RingLead matching rules (e.g., domain, company name, account hierarchy) so leads attach to the correct Salesforce account

• Match quality: Monitor unmatched and mismatched leads, fix errors, and address root causes

• Owner assignment: Make sure matched leads inherit the correct account owner and assigned SDR

• MQL routing: Configure and maintain MQL routing rules in RingLead and Salesforce by territory, segment, and round-robin logic

• SLA monitoring: Track MQL follow-up speed, and flag stalled or unassigned MQLs to SDR and Sales leadership

• Territory changes: Partner with RevOps to align on Sales territory change logic, and update matching and routing rules as territories and assignments change

• Regular syncs: Hold recurring reviews with SDR leadership, Sales, and RevOps on routing accuracy, lead quality, and handoff issues

• Enablement: Train SDRs and AEs on lead status definitions, the MQL handoff process, and how routing works

Account Intelligence & Enrichment (Demandbase & Clay)

• Co-own the design and maintenance of Demandbase intent and signal monitoring so Sales…