Paid Search Manager

Paid Search Manager

*This is a remote role, that does require you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.

• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.

• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.

• Massive Reach: We have access to over 250 billion impressions per day.

• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.

• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.

• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Paid Search Manager Opportunity:

As a Paid Search Manager, you will assist in planning, implementing, and maintaining search marketing campaigns. This position is essential to the day-to-day running of accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced strategic thinking is not expected, the successful PSM is resourceful and demonstrates the initiative to participate in advanced projects.

Responsibilities:

• Plan, execute, and optimize SEM campaigns to drive engagement and conversion

• Keyword analysis – build keyword lists, analyze search volume and make recommendations

• In-platform setup of paid search campaigns

• Text creative copywriting for paid search

• Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients

• Maintain and track ROI and ad spend across all accounts monthly

• Keep up to date with best practices, bid management systems, keyword development tools, and industry research

• Pull and analyze daily campaign reports

• Generate monthly reporting and performance insights that lead to gains against client business objectives

• Troubleshooting any technical and performance issues

• Timely delivery of all tasks

• Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies

• Responsible for account record keeping including IOs, Asana tickets, and email correspondence

• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Qualifications:

• Preferred: Experience managing home services Search and LSA accounts

• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing

• 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals

• Must be proficient, intermediate level, with Excel, PowerPoint, Word

• Self-motivated with the ability to work in both a team environment and independently

• Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively

• Aptitude for learning new skills and procedures

• Above-average problem-solving skills and troubleshooting

• Strong organizational skills and detail-oriented

• Strong math and analytical skills

• Possess a strong understanding of digital advertising and the digital media landscape

Benefits:

• Competitive base plus bonus plan

• 3 Weeks PTO

• 9 Paid Holidays (Two personal/floating Holidays)

• Health, Dental, Vision

• 401(K)

• Company provided laptop

• Continuous training opportunities

• Fully remote opportunity

• Unlimited Growth Potential - Ignite is our fastest growing division and we only promote from within!

Why Townsquare Ignite?

Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more.

Why You’ll Love Working at Townsquare Ignite

We are a team of driven individuals who push ourselves and those…